An evidence-based approach to innovation.

Research at AE is practised by a diverse team with eclectic backgrounds in design, engineering, human factors, and the social sciences. We provide inspiration for ideation and implementation through a deep understanding of the relationship between people, products, and their environment, alongside brands, culture and change.

No two projects are the same, we select from a wide range of tools and techniques to develop a bespoke approach for each project. While we are systematic and structured, we are not afraid of being discovery-led: exploring lines of enquiry as they emerge during a program.

• Product and portfolio planning
• Brand and semiotic analysis
• Trend synthesis
• Contextual research
• Generative and evaluative groups
• Sensory research
• Ergonomic assessments
• Usability testing
• Systems analysis